:root{
  --teal:#3E8A93;
  --amber:#C57B3E;
  --bg:#FFFFFF;
  --ink:#000000;
}
*{box-sizing:border-box;}
body{
  margin:0;
  font-family:'IBM Plex Sans', sans-serif;
  color:var(--ink);
  background:var(--bg);
  -webkit-font-smoothing:antialiased;
}
a{color:inherit;}
.wrap{
  max-width:1000px;
  margin:0 auto;
  padding:0 28px;
}
svg.icon{width:18px; height:18px; flex-shrink:0; display:block;}

h1,h2{
  font-family:'IBM Plex Sans', sans-serif;
  font-weight:700;
  margin:0;
}

/* ---------- HEADER / HERO ---------- */
.masthead{
  padding-bottom:44px;
}
.hero{
  position:relative;
  width:100%;
  aspect-ratio:16/9;
  max-height:520px;
  overflow:hidden;
  background:#EDEDED;
}
.hero img{
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center 35%;
  display:block;
}
.hero::after{
  content:'';
  position:absolute;
  inset:0;
  background:linear-gradient(to top, rgba(0,0,0,.72) 0%, rgba(0,0,0,.32) 32%, rgba(0,0,0,0) 62%);
  pointer-events:none;
}
.hero-content{
  position:absolute;
  left:0;
  right:0;
  bottom:0;
  z-index:2;
  max-width:1000px;
  margin:0 auto;
  padding:0 28px 26px;
}
.hero-content h1{
  font-family:'Georgia', 'Times New Roman', serif;
  font-weight:700;
  color:#fff;
  font-size:clamp(26px,4.4vw,42px);
  line-height:1.15;
  text-shadow:0 2px 14px rgba(0,0,0,.35);
}
.hero .contact-list{
  list-style:none;
  margin:12px 0 0;
  padding:0;
  font-size:14px;
  display:flex;
  flex-wrap:wrap;
  gap:6px 24px;
  color:#fff;
}
.hero .contact-list li{
  display:flex;
  align-items:center;
  gap:8px;
  white-space:nowrap;
  text-shadow:0 1px 8px rgba(0,0,0,.4);
}
.hero .contact-list a{ text-decoration:none; color:#fff; }
.hero .contact-list svg.icon{ color:#fff; }

.features{
  margin-top:36px;
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:32px;
}
.feature h2{
  font-size:15px;
  font-weight:700;
  margin:0 0 8px;
}
.feature p{
  font-size:14.5px;
  line-height:1.6;
  margin:0;
}
@media (max-width:800px){
  .features{ grid-template-columns:1fr; gap:24px; }
}

@media (max-width:640px){
  .hero{ aspect-ratio:4/5; max-height:440px; }
  .hero-content{ padding:0 20px 20px; }
}

/* ---------- STATS ---------- */
.stats{
  padding-top:28px;
  padding-bottom:28px;
  display:flex;
  flex-wrap:wrap;
  gap:28px 40px;
}
.stat-cell{ flex:1 1 140px; }
.stat-cell .big{
  font-weight:700;
  font-size:clamp(32px,4.6vw,44px);
  line-height:1;
}
.stat-cell .lbl{
  margin-top:8px;
  font-size:13px;
  color:var(--ink);
}
.stats-note{
  flex-basis:100%;
  margin-top:4px;
  font-size:12px;
  color:rgba(0,0,0,0.5);
}

/* ---------- AUDIENCE ---------- */
.audience{ padding-top:28px; padding-bottom:28px; }
.audience h2{
  font-size:22px;
  margin-bottom:22px;
}
.aud-grid{
  display:grid;
  grid-template-columns:1.2fr 1fr;
  gap:44px;
}
@media (max-width:680px){ .aud-grid{grid-template-columns:1fr; gap:28px;} }

.subhead{font-size:13.5px; font-weight:600; margin-bottom:8px;}

.split-bar{
  display:flex;
  height:11px;
  border-radius:6px;
  overflow:hidden;
  margin:0 0 8px;
}
.split-bar .w{background:var(--teal); height:100%;}
.split-bar .m{background:var(--amber); height:100%;}
.split-legend{display:flex; gap:20px; font-size:13.5px;}
.split-legend .sw{display:inline-block; width:8px; height:8px; border-radius:50%; margin-right:6px; position:relative; top:-1px;}

.country-row{
  display:flex;
  align-items:center;
  gap:12px;
  padding:6px 0;
  font-size:13.5px;
}
.country-row .cname{width:118px; flex-shrink:0; white-space:nowrap;}
.country-row .cbar-track{flex:1; background:rgba(0,0,0,0.1); height:6px; border-radius:3px; overflow:hidden;}
.country-row .cbar{height:100%; background:var(--teal); border-radius:3px;}
.country-row .cpct{width:40px; text-align:right; font-size:12.5px;}

/* ---------- REELS ---------- */
.reels{ padding-top:28px; padding-bottom:28px; }
.reels h2{
  font-size:22px;
  margin-bottom:22px;
}
.reel-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:28px 22px;
}
@media (max-width:700px){ .reel-grid{grid-template-columns:repeat(2,1fr);} }
@media (max-width:420px){ .reel-grid{grid-template-columns:1fr;} }

.reel-card{ display:flex; flex-direction:column; }
.reel-thumb{
  display:block;
  border-radius:14px;
  background:#EDEDED;
  aspect-ratio:1/1;
  overflow:hidden;
  text-decoration:none;
}
.reel-thumb img{width:100%; height:100%; object-fit:cover; object-position:top; display:block;}

.reel-stats{
  display:flex;
  flex-wrap:wrap;
  gap:6px 14px;
  padding:10px 2px 0;
}
.reel-stats .stat{
  display:flex;
  align-items:center;
  gap:4px;
  font-size:12px;
  white-space:nowrap;
}
.reel-stats svg{width:12px; height:12px; flex-shrink:0;}

.stat-value{
  font-weight:700;
}
.stat-label{
  font-weight:400;
  font-size:10.5px;
  color:rgba(0,0,0,0.45);
}

/* Shares gets slightly stronger emphasis — a stronger brand signal for partners */
.stat-shares svg,
.stat-shares .stat-value{ color:var(--teal); }
.stat-shares .stat-value{ font-weight:700; }
.stat-shares .stat-label{
  color:var(--teal);
  font-weight:600;
}

@media (max-width:420px){
  .reel-stats{
    display:grid;
    grid-template-columns:1fr 1fr;
    column-gap:14px;
    row-gap:6px;
  }
  .reel-stats .stat{ font-size:11.5px; }
  .stat-label{ font-size:10px; }
}
.reel-views{
  margin-top:8px;
  font-size:13.5px;
  padding:0 2px;
}
.reel-views strong{ font-weight:700; }

/* ---------- BEACH HOUSE ---------- */
.beachhouse{ padding-top:32px; padding-bottom:32px; }
.beachhouse-grid{
  display:grid;
  grid-template-columns:1.1fr 1fr;
  gap:44px;
  align-items:start;
}
@media (max-width:800px){
  .beachhouse-grid{ grid-template-columns:1fr; gap:24px; }
}

.beachhouse-story h2{
  font-size:22px;
  margin-bottom:14px;
}
.beachhouse-kicker{
  font-weight:700;
  font-size:16px;
  line-height:1.5;
  margin:0 0 16px;
}
.beachhouse-story p{
  font-size:14.5px;
  line-height:1.6;
  margin:0 0 14px;
  max-width:520px;
}
.beachhouse-story p:last-of-type{ margin-bottom:0; }

.beachhouse-label{
  margin:22px 0 6px !important;
  font-size:11px;
  font-weight:700;
  letter-spacing:0.08em;
  text-transform:uppercase;
  color:rgba(0,0,0,0.45);
}

.beachhouse-cta{
  margin-top:20px !important;
  font-size:14.5px;
}
.beachhouse-cta a{
  color:var(--ink);
  text-decoration:underline;
  font-weight:600;
  white-space:nowrap;
}

.beachhouse-photos{
  display:flex;
  flex-direction:column;
  gap:14px;
}
.beachhouse-hero{
  border-radius:14px;
  overflow:hidden;
  aspect-ratio:3/2;
  background:#EDEDED;
}
.beachhouse-hero img{ width:100%; height:100%; object-fit:cover; object-position:center 40%; display:block; }

.beachhouse-sub{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:14px;
}
.bh-thumb{
  border-radius:14px;
  overflow:hidden;
  aspect-ratio:8/5;
  background:#EDEDED;
}
.bh-thumb img{ width:100%; height:100%; object-fit:cover; display:block; }

/* ---------- FAQ ---------- */
.faq{ padding-top:28px; padding-bottom:56px; }
.faq h2{
  font-size:22px;
  margin-bottom:22px;
}
.faq-list{
  border-top:1px solid rgba(0,0,0,0.1);
}
.faq-item{
  padding:18px 0;
  border-bottom:1px solid rgba(0,0,0,0.1);
  scroll-margin-top:20px;
}
.faq-item h3{
  font-size:15px;
  font-weight:700;
  margin:0 0 8px;
}
.faq-item p{
  font-size:14.5px;
  line-height:1.6;
  margin:0;
  max-width:700px;
}
.faq-item a{ text-decoration:underline; }

.faq-contact{
  margin-top:32px;
  padding:20px 24px;
  background:#F7F7F5;
  border-radius:12px;
  font-size:15px;
}
.faq-contact p{ margin:0; }
.faq-contact strong{ font-weight:700; }
.faq-contact a{ font-weight:400; text-decoration:underline; }